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  • CDA Local Buzz 🐝 | Business Spotlight: We Care Wellness Center

CDA Local Buzz 🐝 | Business Spotlight: We Care Wellness Center

Wellness Without Limits.

Healing Hayden—One Back, One Balance, One Life at a Time

In a town known for its pristine lakes and small-town charm, a different kind of transformation is quietly unfolding—one rooted not in scenic beauty, but in personal recovery and whole-body wellness. Tucked away on Prairie Avenue in Hayden, Idaho, We Care Wellness Center is changing lives by blending state-of-the-art physical therapy, mental health services, therapeutic massage, and fitness training into one powerful, healing destination.

A Journey from Pain to Purpose

The story starts with Eric Backman, a former Microsoft consultant whose own back pain journey took him from Sweden to Poland to Germany—and finally to the USA, where he discovered a treatment that worked. That breakthrough changed more than his health. It changed his life’s mission.

He returned to North Idaho and opened what was initially a physical therapy based clinic for back pain, anchored by the groundbreaking NuBack Program, which uses unique protocols of low speed vibration and microgravity movement to decompress the spine and restore mobility. The results spoke for themselves—leading to the expansion into a full-scale wellness center.

Where High-Tech Meets Hands-On Care

Now in its fourth year, We Care Wellness Center is more than a high-tech clinic—it’s a wellness hub. The facility features elite equipment like Keiser pneumatic machines, Woodway treadmills, and an expansive turf training zone. But it’s the collaborative care team that truly sets them apart.

From dry needling and pre/post-surgical rehab to massage therapy, mental health counseling, and elite personal training, their approach is fully integrated and deeply personalized.

Special Programs for Special People

Some of the standout services include the:

  • NuBack Program – relieving back pain & sciatica while rebuilding disc height & strength

  • SureStep 360 Program – a revolutionary fall-prevention program ideal for those with Parkinson’s, stroke recovery, or MS

  • Fitness & Nutrition - personalized training and nutrition plans

  • Headache Treatment - Cervicogenic headaches, which originate from the neck, migraine and tension headache relief

  • Men’s Health Optimization – supporting testosterone balance, metabolic health, and fertility

“These are the things keeping people from living fully,” Eric explains. “Our goal is to remove those barriers.”

Veterans, First Responders & a Lounge Just for Them

Service doesn’t stop at healing. The center is opening a dedicated gym and wellness lounge just for veterans and first responders, offering exclusive access to fitness and wellness services.

What’s Next? Recovery, Redefined

Plans are already in motion to build a high-end recovery wing featuring:

  • Hot & cold plunge pools

  • Red light therapy

  • Sauna and steam rooms with full shower facilities

It’s the kind of upgrade you’d expect at a luxury spa—except here, the focus is healing, not pampering.

Visit, Learn More, or Start Your Journey

Whether you’re recovering from injury, managing chronic pain, or simply looking to feel your best, We Care Wellness Center is a one-stop destination for whole-body wellness—with the heart and soul of a small-town clinic.

📍 Visit: 827 W Prairie Ave, Hayden, ID 83835
📞 Call: (208) 660-9378
🌐 Web: www.wecarehayden.com
👍 Like us on Facebook: https://www.facebook.com/wecarewellnesscenter/

From back pain to balance issues, from therapy to mental health, Hayden’s We Care Wellness Center is proving that healing is possible—and that sometimes, the best care comes from those who’ve been there too.

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